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<\/a><\/p>\nWhat do the chains know that you need to know?<\/p>\n
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- They know that their menu is their marketing plan.<\/li>\n
- They know that their menu prices align with their cost to produce a profit.<\/li>\n
- They know the menu items that produce the most revenue.<\/li>\n
- They know when menuprice changes are imperative.<\/li>\n<\/ul>\n
If someone asked you \u201cWhich menu item gives you the highest profit?\u201d could you provide an answer? The reality is most operators don\u2019t know. They have a gut feeling, but they don\u2019t know exactly. The difference between a gut feeling and knowing exactly can mean the difference between a profit and a loss.<\/p>\n
So what do the chains do? They use one reliable trustworthy source for goods and services, we call that a prime vendor.<\/p>\n
At first this might seem totally contradictory. Shouldn\u2019t you keep your suppliers honest? Won\u2019t buying from two or three different suppliers keep the costs lower?<\/p>\n
The reality is that juggling multiple suppliers takes you away from what should be your primary focus: the customer.<\/p>\n
Franchises invest the majority of their time in the area that produces revenue \u2013 the customer experience.<\/strong> In order to do that, they must have a system.<\/p>\n
They have a system that creates consistent results day after day, and that\u2019s it. They have a system that creates the same hamburger at the same location, every location every time they make it with any employee each and every time. What we\u2019re doing with Eyenalyze\u00a0is bringing systems that the franchises have implemented, paid for, and developed \u2013 and we make those available to independent operators.<\/p>\n
An essential part of that system is knowing your food costs down to each item. The franchises typically have one supplier for this reason.<\/p>\n
For example, with Eyenalyze, Performance Food Services\u00a0clients can now apply food costs to their sales in real time. They can see by hour what their profit margin is. This level of control is now available to independent restaurant owners.<\/p>\n
How It Works<\/strong><\/p>\n
The Performance Food Service representative sits down with you and breaks down your menus and recipes. It\u2019s simple. You take your menu, you break it out in categories, you basically look at each menu item, and you break down the recipe for each menu item.<\/p>\n